Case Study: Memfault boosts sales productivity and CRM data accuracy with Scratchpad

Memfault reclaims hours from CRM admin with Scratchpad in weeks

Memfault, an IoT reliability platform, faced a challenge where its sellers were spending hours on manual Salesforce updates. This administrative burden, which included capturing complex technical hardware details, was stealing time from selling and resulted in poor data quality and unreliable forecasts. To solve this, they implemented Scratchpad.

Scratchpad automated CRM updates by using AI to analyze sales calls and notes, capturing critical MEDDPICC and technical data. This solution reclaimed hours for sellers, drastically improved data accuracy, and shifted pipeline reviews from data hygiene to sales strategy. The vendor, Scratchpad, provided Memfault with a unified workspace that led to immediate adoption and a more efficient, visible sales process.

Memfault