Case Study: Crunchbase reduces sales cycle by 30% with Scratchpad

How Crunchbase Ran a Successful Sales Process With Scratchpad Resulting in a 30% Reduction in Their Sales Cycle

Crunchbase, a remote-based B2B finance tools company with 300+ employees, needed to build a more consistent sales process as it scaled. The team struggled with Salesforce hygiene, scattered opportunity context, unreliable forecasting, and slow ramp times for new reps, which caused revenue opportunities to slip through the cracks.

To solve this, Crunchbase implemented Scratchpad to improve process adoption, make Salesforce the trusted source of truth, and help reps work more efficiently. With Scratchpad, Crunchbase cut its sales cycle by 30% from 50 days to 35 days in under 60 days, increased pipeline generation by 43% in less than a year, and grew outbound pipeline generation by 138% in less than a year.

Crunchbase

Ang Mcmanamon

Global VP of Sales