Case Study: G2i scales revenue and sales execution with Scratchpad

G2i saves 25 minutes per seller per call with Scratchpad

G2i, a curated talent marketplace, faced the challenge of scaling its revenue without adding headcount. Their sales team was bogged down by manual administrative tasks like updating their Salesforce CRM and managing post-call follow-ups, which took valuable time away from selling. To address this, they turned to the vendor Scratchpad and its AI workspace to automate these processes and refocus on growth.

By implementing Scratchpad, G2i automated post-call workflows. The AI listens to calls, drafts Salesforce updates, generates follow-ups, and posts summaries to Slack, saving each seller approximately 25 minutes per call. This solution from Scratchpad delivered significant results: the team is on track to double its annual revenue year-over-year without adding sales staff, and 75% of their post-call work is now completed automatically or with a single click.

G2i