Scratcher
30 Case Studies
A Scratcher Case Study
Zapp Mobility, a Danish distributor of electric vehicle charging boxes, faced the challenge of reaching potential customers during their lengthy decision-making journey. To address this and generate qualified leads, they partnered with the vendor Scratcher to utilize its gamification marketing platform.
Scratcher implemented an interactive quiz that helped visitors find their ideal charger, providing value while capturing lead information. This solution generated 834 new leads in two months, with a remarkable 10% conversion rate from leads to sales. The campaign also achieved a low cost per lead of €1.50, demonstrating the significant impact of Scratcher's platform on Zapp's sales success.