Case Study: WWF Denmark builds long-term donor relationships with Scratcher

WWF Denmark drives 31.51% participant conversion with Scratcher

WWF Denmark, the Danish branch of the global conservation organization, faced intense competition for donor attention and a lengthening journey from initial contact to donation. To address this, they partnered with Scratcher to implement interactive experiences as a core part of their digital strategy, moving from a donation-first to a relationship-first approach.

Using Scratcher's platform, WWF Denmark created educational quizzes and campaigns like the "Spirit Animal" to generate qualified leads. These leads were integrated into their marketing automation system, Agillic, for nurturing. Scratcher's solution delivered impressive results, including a campaign that generated over 10,500 participants and 450 hours of engagement, leading to high-quality leads that successfully converted into long-term donors.

WWF Denmark