Case Study: Watery achieves a 41% conversion rate with Scratcher

Watery celebrated its 5th anniversary with success!

Watery, Scandinavia’s largest swimming equipment retailer, wanted to celebrate its 5th anniversary while growing newsletter subscribers and increasing basket size. The company worked with Scratcher and chose its campaign builder to create an interactive landing page based on the Wheel of Fortune format instead of using a standard popup.

Scratcher helped Watery run the anniversary campaign with a fun, gamified experience where customers entered their details, spun the wheel, and claimed prizes. The campaign delivered 17,500 clicks, about 7,200 new sign-ups, and a 41% conversion rate, with Watery also reporting 21% more subscribers over the month compared with the previous approach.

Watery

Daniel Johannesen

Owner & Founder