Case Study: Toyota achieves year-round sales growth with Scratcher

Toyota drives 768 campaign-attributed sales with Scratcher

Toyota Denmark faced the challenge of declining customer attention, fragmented buying journeys, and tightening privacy regulations in the automotive market. To address this, they partnered with the vendor Scratcher to build a consent-based, first-party data engine that could generate qualified leads and drive sales.

The solution implemented by Scratcher was an annual interactive campaign featuring educational quizzes and a competition. This collected permissions and enriched customer data at scale. The results were significant, with the campaign generating over 285,000 interactions, 1,274 test drives, and 2,591 price quote requests. Most importantly, it directly contributed to 768 vehicle sales and helped Toyota build a database of 175,000 opted-in subscribers, with 35% of all sales in Denmark being directly email-matched to this Scratcher-powered program.

Toyota