Case Study: Yuaia Haircare lowers lead prices by 50% with Scratcher

Successful personalisation of the customer journey

Yummi Haircare, a family-owned consumer goods business, sought to maximize its marketing budget in the competitive beauty industry. Their objectives were to lower their cost per lead, increase the time customers spent with their brand, and personalize the customer journey. To help achieve this, they turned to the vendor Scratcher.

Scratcher implemented its Spin the Wheel and Scratchcard game formats to engage potential customers. For personalization, they used a Personality Test on the website to guide visitors and collect data for tailored communications. This approach successfully made Scratcher an integral part of Yummi Haircare's strategy. The most significant result was that the campaign lowered the company's lead price by approximately 50%.

Yummi Haircare

Kasper Lindgren

Co-owner