Case Study: POWER boosts loyalty and drives 60,000 new email permissions with Scratcher

Power drives 60,000 new email permissions with Scratcher

POWER, a major Nordic retailer of consumer electronics and white goods, sought to convert loyalty into sales and grow its customer base, particularly for its MyPower loyalty program. To achieve this, they partnered with the vendor Scratcher to implement a gamification marketing campaign focused around the Black Friday sales period.

Scratcher's solution was a wheel of fortune game that was quickly set up and integrated with POWER's CRM system. The campaign ran for over two weeks and was activated through multiple channels including newsletters, social media, TV commercials, and website pop-ups. The results for POWER were significant: the campaign generated over 300,000 game plays, captured 60,000 new email permissions, and added 45,697 new members to the MyPower loyalty program. Most impressively, Scratcher helped POWER achieve a projected 85% conversion rate, with the vast majority of the 136,000 unique participants expected to make a purchase.

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