Case Study: POWER boosts Black Friday sales and gains 60,000 new permissions with Scratcher

Power drives 60,000 new email permissions with Scratcher

POWER, a major Nordic retailer of consumer electronics and white goods, sought to grow its MyPower loyalty program and convert engagement into sales during its Black Friday campaign. To achieve this, they partnered with the vendor Scratcher to implement an interactive gamification marketing campaign.

Scratcher's solution was a wheel of fortune game that was quickly set up and integrated with POWER's CRM system. The campaign resulted in 60,000 new email permissions and added 45,697 new members to the MyPower loyalty program. Most significantly, Scratcher's campaign drove high engagement with 136,000 unique participants, 85% of whom were projected to make a purchase, demonstrating a direct and substantial impact on sales.

Power