Case Study: Rito boosts revenue and lead generation with Scratcher

Playing to win during Rito.dk’s season of love

Scratcher helped Rito.dk, an online yarn and hobby shop in Denmark, tackle a dual Valentine’s Day goal: generate new leads and increase revenue. Using Scratcher’s gamification platform, the team wanted to engage a broad international audience while supporting both short-term sales and long-term customer acquisition.

Scratcher implemented a five-day “Spin the Wheel” campaign with four gift cards as prizes and consolation discounts for players who did not win the main rewards, plus a follow-up email to encourage redemption. The campaign delivered over 13,500€ in revenue and generated new, engaged leads, showing high engagement and strong conversion from interested visitors into buying customers.

Rito

Dennis Falkenberg

Email-marketing Specialist