Case Study: POWER boosts email permissions and MyPower memberships with Scratcher gamification

Omnichannel marketing with POWER TV LIVE

Scratcher helped a large Nordic electronics retailer, Power, amplify its marketing efforts for its MyPower loyalty program during the Black Friday period. The challenge was to drive significant growth in both new email consents and new club members, leveraging the company's known strength in converting leads into active customers.

By implementing a wheel of fortune gamification campaign, Scratcher provided an engaging solution that was integrated with Power's Voyado CRM. The campaign generated 69,000 new email permissions and added 45,697 new members to the MyPower loyalty program, with an impressive 85% of participants projected to become customers.

Power

Joakim Sigvardt

E-commerce manager