Case Study: Nemlig boosts FMCG brand engagement with Scratcher

Nemlig boosts FMCG engagement with Scratcher, driving 35% survey response rates

nemlig, Denmark's largest online supermarket, faced the challenge of capturing consumer attention in a crowded retail media landscape. Their goal was to help FMCG brands move beyond simple visibility and create more meaningful engagement. To address this, they partnered with the vendor Scratcher to offer interactive campaigns as part of their retail media product.

Using Scratcher, nemlig implemented interactive experiences like surveys and seasonal calendars for their brand partners. This solution generated significantly higher engagement, with one product launch survey achieving a response rate above 35%, far exceeding expectations. The campaigns provided valuable consumer insights and successfully introduced brands to new audiences, effectively connecting brand awareness with actual purchasing behavior for measurable impact.

Nemlig