Case Study: Dansk Outlet achieves an 84% conversion rate with Scratcher gamification

Last Minute Easter Campaign for the Win

Dansk Outlet, a consumer goods retailer, wanted a fast way to grow its newsletter lead base and track quality leads through owned channels, but had limited resources and a very short timeline for an Easter campaign. The company turned to Scratcher and its Scratchcard gamification format to engage visitors and collect sign-ups efficiently.

Scratcher helped Dansk Outlet launch a last-minute Easter-themed campaign using a website pop-up and an organic Facebook post. The campaign generated 16,000 unique visitors and 13,000 unique participants, delivering an 84% conversion rate and helping drive increased traffic and sales through the webshop.

Dansk Outlet

Anders Vendelbo

Head of Ecommerce