Case Study: Jacobsen Mobler boosts loyalty club membership by 380% with Scratcher

Jacobsen Mobler grows loyalty club 380% with Scratcher

Jacobsen Møbler, a furniture retailer, sought to engage customers and grow its loyalty club membership. To achieve this, the company partnered with Scratcher and utilized its gamification marketing platform to create interactive campaigns.

Scratcher implemented a variety of gamified formats like the Wheel of Fortune and Scratch Card, which were used in seasonal campaigns throughout the year. This solution from Scratcher drove a 380% increase in loyalty club members, from 25,000 to 120,000. A single anniversary campaign achieved a 45% conversion rate and added 4,000 new members, significantly expanding the brand's customer data for personalization.

Jacobsen Mobler