Case Study: Rito boosts Christmas webshop traffic and ROI with Scratcher

How Rito.dk achieved an ROI of 19,5%

Scratcher helped Rito.dk, an online yarn and hobby shop in Denmark, tackle the challenge of driving more traffic, leads, and revenue during the competitive Christmas season. Rito.dk wanted to boost engagement across channels and encourage more visitors to their webshop while collecting new customer permissions.

Using Scratcher’s Slot Machine game format, Rito.dk launched a gamified Christmas campaign on their website with grand prizes and daily consolation prizes, including discount codes and free items that pushed participants to shop. The campaign delivered strong results, with 2 out of 3 participants being new permissions, an average of 5.6 visits per participant, and a reported ROI of 19.5%, along with increased traffic and revenue growth for Rito.dk.

Rito

Kasper Toxvig

Marketing Manager