Case Study: Rascals Brewing achieves 259% ROI with Scratcher

How Rascals achieved an ROI of 259%

Rascals Brewing, a consumer goods company founded by Emma Devlin and Cathal O’Donoghue, wanted a fun way to attract its target audience, drive new sales, and grow its subscriber base. To do this, it partnered with Scratcher to create an engaging campaign experience that could encourage people to interact with the brand and enter their information.

Scratcher helped Rascals Brewing launch a branded Wheel of Fortune instant-win campaign where visitors could spin to win beer cases or discount codes for the web shop. The campaign delivered strong results, including increased newsletter subscribers, higher order volume, and a 259% ROI, with 33% of orders in a recent newsletter coming from people who had signed up through Scratcher.

Rascals Brewing

Joe Donnelly

Marketing Manager