Case Study: Lampeguru achieves 6-digit Black Friday revenue growth with Scratcher

How Lampeguru uncovered new revenue opportunities during Black Friday

Scratcher helped Lampeguru, a Danish lighting webshop selling in Denmark and Norway, improve its Black Friday marketing by making the campaign more engaging and effective. The retailer wanted to drive more traffic to its webshop, capture leads, and create new revenue opportunities during its annual sale.

Using Scratcher’s Wheel of Fortune format, Lampeguru offered participants a chance to win gift cards worth up to €140, while non-winners received discount codes for later use. The campaign delivered a 56% conversion rate, generated 4,582 unique leads, and contributed to 6-digit revenue growth, showing that Scratcher’s gamified approach helped boost both sales and engagement.

Lampeguru

Jeanette Vivi Hindsdal

Digital Business Development and Online Marketing Specialist