Case Study: Brugseni boosts app loyalty and conversion with Scratcher gamification

Greenlands biggest retail chain Brugseni

Brugseni, Greenland’s largest supermarket chain, wanted to boost app adoption and strengthen its digital loyalty program while creating more sales opportunities and a higher conversion rate. To support the launch, they worked with Scratcher and used a gamification marketing approach built around a Wheel of Fortune in their new app.

Scratcher helped Brugseni run a campaign with promotion codes, discount offers, popular products, and a grand prize to attract participation and enrich customer data. The results were strong: more than 50% of existing members converted to the new digital loyalty program, and the campaign generated recurring visitors and new leads, with Brugseni reporting 57,000 participants engaging through the app.

Brugseni

Benny Reffeldt Otte

Marketing and Communications Officer