Case Study: EWII boosts leads and customer engagement with Scratcher

EWII boosts customer logins 60% with Scratcher

EWII, a Danish utility company, faced the challenge of low customer engagement and a reluctance from customers to share marketing permissions using traditional communication formats. They turned to the vendor Scratcher and its gamification platform to create a more dynamic and interactive way to connect with their audience.

By implementing Scratcher, EWII built quizzes, polls, and games to generate leads, educate customers on complex topics, and drive loyalty. This solution led to a significantly lower cost per lead, a 60% increase in customer logins, and improved cross-selling results. Scratcher provided the engine for EWII to transform its customer engagement across the entire lifecycle.

EWII