Case Study: Continental boosts newsletter subscribers with Scratcher

Driving conversions for Continental

Continental, the global mobility technology company, wanted to grow its B2B newsletter subscriber base in Denmark and explore whether gamification could drive stronger engagement with its dealer audience. To test this, it worked with Scratcher on a Christmas-themed campaign built around a daily quiz format for the Danish market.

Scratcher created a Christmas calendar campaign running from December 1 to 24, where visitors answered daily questions about Continental’s brand and products for a chance to win a prize. The campaign delivered high engagement and a 130% increase in newsletter subscribers, giving Continental valuable first-party data and audience insights for future marketing efforts.

Continental

Casper Svanemose

Marketing Manager