Case Study: Davidsen’s Tømmerhandel A/S gains 5,400 new subscribers with Scratcher

Davidsen celebrated 75 years anniversary with success!

Davidsen’s Tømmerhandel A/S, a large Danish hardware and construction supplier, sought to celebrate its 75th anniversary by increasing customer engagement on its online and physical channels. The company partnered with the vendor Scratcher and used its gamification marketing platform to create an effective campaign for gathering email subscriptions from both existing and potential customers.

Scratcher implemented a Spin the Wheel game format for the anniversary campaign, which was deployed both online and in-store. This solution was highly successful, attracting 12,000 unique visitors with a 42% conversion rate that resulted in 5,400 new email subscribers for Davidsen’s. The campaign's effectiveness led to a continued partnership with Scratcher, with the vendor also being credited for achieving high engagement and click-through rates in subsequent newsletters.

Davidsen’s Tømmerhandel A/S