Case Study: Burger King boosts Whopper trials and customer engagement with Scratcher

Burger King boosts Whopper orders 9% with Scratcher

Burger King faced the challenge of relaunching its improved Whopper burger across Denmark and Sweden, aiming to boost quality perception and drive product sampling. They partnered with the vendor Scratcher to implement a nationwide gamified campaign as a solution.

Using Scratcher's platform, Burger King executed a Mystery Box game that offered participants daily chances to win a free Whopper or receive discount coupons. This solution drove high conversions at a low media cost, resulting in 6,292 people trying the new Whopper for free and a 9% increase in Whopper orders. The campaign also significantly grew Burger King's email subscriber list for future marketing efforts.

Burger King