Case Study: BonBon-Land boosts engagement and ticket sales with Scratcher

BonBon-Land drives 28% conversion and 49,027 visitors with Scratcher

BonBon-Land, a Danish amusement park, sought to strengthen visitor engagement and drive ticket sales. To meet this challenge, they partnered with Scratcher and utilized its interactive Scratchcard format to attract new visitors and stimulate demand.

Scratcher's solution was integrated into paid media campaigns, offering participants the chance to win free tickets while providing non-winners with promotional codes. This strategy delivered significant results for BonBon-Land, engaging 13,746 participants with a 28% conversion rate. Participants spent over 71 hours interacting with the campaign, and the consolation prizes directly led to measurable ticket sales, demonstrating Scratcher's impact on both engagement and revenue.

BonBon-Land