Case Study: BOBO achieves lower cost-per-lead and 6,800+ participants with Scratcher

BOBO’s successful Wheel of Fortune Campaign

BOBO, an online furniture retailer operating in Denmark, Sweden, the Faroe Islands, and Greenland, wanted a more effective way to collect high-quality leads for its newsletter and future promotions. Because the furniture buying journey is often long, the company needed a more engaging alternative to a standard pop-up, and it turned to Scratcher’s gamification marketing platform.

Using Scratcher, BOBO launched a Wheel of Fortune landing page where visitors entered their details for a chance to win a €250 gift card, with additional consolation prizes of €5 to €15. The campaign generated 6,800+ unique participants and delivered BOBO’s all-time lowest cost per lead at €0.18, while data flowed directly into its CRM via Klaviyo integration.

Bobo

Nicolai Østergaard

Owner