Case Study: AIDS-Fondet boosts awareness and lead generation with Scratcher

AIDS-Fondet reaches 3,000 participants and 60% quiz conversion with Scratcher

AIDS-Fondet (the AIDS Foundation), a Copenhagen-based NGO, faced challenges with fundraising, developing brand awareness, and engaging its supporter base. To tackle the difficult topic of inheritance laws, the organization partnered with Scratcher to create an interactive quiz as part of a gamification marketing strategy aimed at education and lead generation.

Using Scratcher's quiz format, AIDS-Fondet created an Inheritance Test to educate its audience and generate new leads for future donations. The campaign, promoted via their website, Facebook, and Google ads, achieved significant results with almost 3,000 participants and a 60% conversion rate, nearly doubling its annual goal for guide downloads within just four months. Scratcher proved to be a highly effective tool for both raising awareness and generating qualified leads.

AIDS-Fondet (the AIDS Foundation)