Case Study: Aalborg Håndbold boosts sponsor value and fan engagement with Scratcher

Aalborg Håndbold engages 20% of matchday fans with Scratcher

Aalborg Håndbold, a professional handball team, sought to enhance the value of its sponsorships by creating more interactive and data-driven engagement opportunities for its partners and fans. To address this challenge, the team partnered with Scratcher and utilized its gamification marketing platform.

Scratcher's solution enabled Aalborg Håndbold to design and execute interactive campaigns, such as a matchday quiz displayed on arena screens. This approach successfully engaged a significant portion of their fanbase, with one campaign attracting participation from almost 20% of the attendees. The results included valuable data collection, a substantial increase in newsletter signups, and the creation of a more exciting matchday experience, which Scratcher helped demonstrate the concrete value delivered to the club's sponsors.

Aalborg Håndbold