Case Study: LaserAway achieves 59% higher purchase ROAS with Scowtt's AI-powered lead scoring

LaserAway Achieves 59% Increase in Purchase ROAS Using AI-Powered Lead Scoring

LaserAway, a medical spa specializing in aesthetic dermatology treatments, faced the challenge of maximizing its return on ad spend. While their marketing campaigns drove high lead volume, they needed a better way to identify and prioritize high-potential leads to improve efficiency without sacrificing revenue. This led them to partner with Scowtt.

Scowtt implemented an AI-powered lead scoring model that used deep learning to predict business outcomes. By scoring leads in real-time and uploading the data to Google Ads, they drastically shortened the feedback loop. This solution from Scowtt delivered a 59% increase in purchase ROAS and a 220% increase in profit, allowing for greater reinvestment in marketing efforts.

LaserAway