Case Study: Bellevue University achieves 38% ROAS growth with Scowtt

Bellevue University drives 38% ROAS growth with Scowtt

The customer, Bellevue University, faced challenges with its long application cycles and the limitations of value-based bidding, which relied on a narrow set of CRM signals. To overcome these constraints and better identify high-potential applicants, the university partnered with Scowtt to leverage its predictive CRM models.

Scowtt built a comprehensive ingestion framework for web and CRM signals and utilized its proprietary sequential ML technology. This solution enabled real-time optimization and predictive lead scoring, accurately identifying prospects likely to apply weeks in advance. As a result, Scowtt drove a 38% increase in ROAS, a 62% increase in conversion rate, and a 100% increase in applications for the university.

Bellevue University