Case Study: Advanced Hair Restoration achieves 64% ROAS growth with Scowtt predictive models

Advanced Hair Restoration Boosts Purchase ROAS by 64% by Unlocking CRM Stages with Scowtt’s Predictive Models.

Advanced Hair Restoration, a leader in hair transplantation, faced the challenge of ensuring their marketing spend was driving high-quality leads most likely to complete consultations and move forward with treatment. Their goal was to elevate lead quality and improve the efficiency of their ad dollars. They partnered with Scowtt to address this opportunity.

Scowtt implemented a solution that unified the company's CRM lifecycle data and enhanced it with a novel application of clickstream data. Using its proprietary sequential machine learning technology, Scowtt generated smarter quality signals for AI-powered lead scoring and automated offline conversion uploads into Google Ads. This approach resulted in a 64% increase in purchase ROAS and a 206% boost in conversion rate, all while maintaining a steady cost per lead.

Advanced Hair Restoration