Case Study: Alex Fraser and Hanson boosts driver applications and hires with Scout Talent

Alex Fraser and Hanson wins 44 hires with Scout Talent

Alex Fraser and Hanson, a major Australian construction materials supplier, faced the challenge of recruiting female truck drivers in a male-dominated industry and increasing both the number and quality of applications for these roles due to ongoing growth. They partnered with the vendor Scout Talent to address this specific hiring need.

Scout Talent implemented a comprehensive solution that included revamping the online application page with new messaging and a benefits section, using female-coded language in advertising, and executing a strategy across active and passive channels. They also facilitated Group Assessment Centres for selection. This approach yielded 503 applications and resulted in 44 hires, far exceeding the initial target and successfully addressing the customer's recruitment challenge.

Alex Fraser and Hanson