Case Study: Bag Balm achieves 80% sales lift with Scout Digital's email flow strategy

Bag Balm boosts sales 80% with Scout Digital

Bag Balm, an iconic skincare brand with over 125 years of history, needed to optimize its email marketing to increase conversions and maximize ROI. With a small team, they partnered with Scout Digital to refresh their automated email flows and implement a consistent A/B testing strategy.

Scout Digital conducted a full audit and rebuilt Bag Balm's email flows, including a revitalized Welcome Series and abandoned checkout sequences. By creating mobile-friendly templates and using smart segmentation, Scout Digital helped drive an 80% sales lift from flows, a 2.4-point increase in click-through rate, and a 37% rise in revenue per recipient in the Welcome Series.

Bag Balm