Case Study: National Organization for Women advances women’s rights advocacy with Scott Circle Communications

National Organization for Women boosts feminist media impact with Scott Circle Communications, earning 2 Gold Bulldog Awards

The National Organization for Women (NOW) faced the challenge of keeping the historic feminist advocacy organization relevant in the modern media landscape and promoting its advocacy issues. Scott Circle Communications was engaged to manage communications and provide rapid response.

Scott Circle Communications implemented a solution that included managing the communications team, developing messaging, and executing rapid response through traditional and social media. The results were highly successful, as the campaign established the NOW president as a thought leader, influenced the NFL to investigate domestic violence issues, and successfully called for the resignation of sexual predators as part of the #MeToo movement. The work also won two Gold Bulldog Media Relations Awards.

National Organization of Women