Case Study: Go Mini's boosts online visibility and franchise growth with Scorpion

Go Mini's boosts page-one keyword rankings to 86% with Scorpion

Go Mini's, a portable storage and moving franchise, faced a significant challenge after transitioning from a dealer organization. Its independent franchisees were operating with competing websites and conflicting marketing messages, which severely damaged the brand's online visibility and reputation. To address this, Go Mini's CEO Michael Lohman partnered with the vendor Scorpion to overhaul its digital presence.

Scorpion implemented a complete rebuild of Go Mini's online structure to create a unified brand across all locations and platforms. This solution provided the brand alignment Go Mini's needed, resulting in 86% of its primary keywords ranking on the first page of search engines and a steady climb in container rentals. Scorpion's efforts led to measurable growth, including a 10% average increase in monthly revenue and a 20% increase in return on advertising spend.

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