Case Study: Wolves increase athlete posting and social value with ScorePlay

Wolves use ScorePlay to distribute content to all their athletes from all their teams and manage digital assets from across the organisation with ScorePlay

The customer, Wolves, a Premier League football club, sought a solution to increase player content sharing by making it easier for their athletes to access and post media. They partnered with the vendor ScorePlay to use its media platform, which includes the ScorePlay Creator and Athlete App, to centralize assets and streamline distribution.

ScorePlay implemented its AI-powered platform to automatically tag and push content directly to players, offering a simple app for one-click posting to social media. This solution led to a staggering 146% average increase in squad posts and a 320% increase for key players. Additionally, Wolves saw a $7.6 million social value, a 43% monthly increase in player app connections, and consolidated over 20,000 assets for the entire organization.

Wolves

Max Fitzgerald

Communications Director