Case Study: West Ham boosts social reach and engagement with ScorePlay

West Ham United use ScorePlay as their digital asset manager for their entire media workflow, from automated management to athlete and partner distribution

The customer, West Ham United, struggled with an inefficient media workflow, wasting time searching for photos and videos and missing key storytelling opportunities. They faced difficulty distributing content to their players and partners to leverage their biggest brand ambassadors. They turned to the vendor, ScorePlay, for its all-in-one digital asset management solution to upgrade their digital strategy.

ScorePlay provided a centralized media hub that used AI to tag and organize assets, making the library completely searchable. This streamlined the distribution of content to over 90 players across the men's, women's, and academy teams. The results were significant: the club gained over 500,000 new followers, achieved 521 million impressions, and saw the social value of their Instagram account grow to over $11.2 million, demonstrating the powerful impact of the ScorePlay platform.

West Ham