Case Study: Orlando City achieves real-time fan engagement with ScorePlay

Using FTP, they share their photos internally and to players.

The MLS club Orlando City needed a solution to share real-time photos and videos to engage fans during matches, a process that was previously time-consuming and manual. They turned to ScorePlay and its all-in-one media hub to automate and accelerate this content workflow, specifically utilizing its FTP integration for live photo ingestion and its AI-powered organization.

By implementing ScorePlay, Orlando City streamlined its entire matchday media process. Photographers could upload images directly from their cameras via FTP, where the AI automatically tagged and distributed them to players and partners. This allowed the social media team to post content within minutes of capture. The solution resulted in a highly active social media presence with 566 media assets added per game and 45 player downloads, significantly enhancing fan engagement.

Orlando City

Jackie Maynard

Senior Director of Communications