Case Study: Sacramento Kings streamlines merchandising and boosts e-commerce with ScorePlay

Sacramento Kings - Customer Case Study

The Sacramento Kings faced a significant challenge in capitalizing on e-commerce opportunities for merchandising, as manual processes were causing a loss of business and hindering their ability to leverage their loyal fan base. After extensive research, they identified a need for a system to automatically manage hundreds of product images for their new Shopify store, which is when they turned to the media organization and management system from ScorePlay.

ScorePlay implemented a custom media workflow that solved this by syncing the team's Shopify inventory with its platform every second. This allowed media to be automatically tagged with SKUs and synced to the correct product pages, eliminating hours of manual work each week. The solution ensured the Kings' store was automatically populated with the most updated product images, enhancing merchandising efforts and providing fans with a better user experience and a wider range of options.

Sacramento Kings

Nichole Amberg

Director of Interactive Design and Strategy