Case Study: Sacramento Kings boost brand reach with ScorePlay

Sacramento Kings - Customer Case Study

The Sacramento Kings sought to enhance their brand reach and quantify the value of their social media and partnership content. They partnered with vendor ScorePlay to utilize its media workspace for centralizing and distributing digital assets, and integrated it with Zoomph for advanced social listening and analytics to measure their impact.

ScorePlay's solution provided a centralized platform for asset distribution, notably through its Athlete App, which increased player engagement. Integrated with Zoomph, it measured campaign performance, revealing remarkable results: 620 million impressions, 59 million video views, and an estimated $11.2 million in social media value, providing concrete data to negotiate and optimize partnerships.

Sacramento Kings