Case Study: New York City FC boosts fan engagement and streamlines content operations with ScorePlay

New York City FC's Boosted Engagement and Streamlined Operations

New York City FC sought to streamline its content management and distribution, which involved time-consuming manual tasks that hindered its ability to engage fans and serve partners effectively. The club partnered with ScorePlay to implement its media solution, which automates the centralization and classification of digital assets.

By using ScorePlay, New York City FC automated the tagging and indexing of over 32,000 media assets, drastically reducing manual work. This allowed their team to focus on creativity and strategy, resulting in the publication of over 2,500 social media posts that generated over $2.1 million in social value and a higher engagement rate. ScorePlay also provided enhanced analytics and partner integration, enabling data-driven decisions and demonstrating clear value for sponsors.

New York City FC

Katie Cahalin

Senior Manager, Photography & Content