Case Study: Havre Athletic Club boosts brand engagement with ScorePlay

How their strategic approach to modernizing the organization through enhanced infrastructure and branding, is paving the way for the club's successes to come

Havre Athletic Club, a historic French football club, sought to modernize its organization and enhance its brand to connect with fans after years in the second division. The club partnered with ScorePlay to implement its AI-powered digital asset manager, aiming to maximize the impact of its visual content and support a curated branding strategy.

By using ScorePlay to centralize and manage its digital assets, Havre Athletic Club was able to execute a highly consistent and distinctive visual identity across its social media. This solution from ScorePlay facilitated tremendous growth, resulting in a 293% increase in engagement, a 285% increase in impressions, and gaining 4.3 times more new Instagram followers than in the previous period.

Havre Athletic Club