Case Study: Los Angeles Golf Club transforms fan engagement with ScorePlay

How TGL’s LAGC plans to transform golf Pioneering Golf's Future through Innovative Branding and Tech-Driven Fan Engagement with ScorePlay

The Los Angeles Golf Club (LAGC), an inaugural team in the new TGL golf league, faced the challenge of building a world-class brand and fostering a community-first approach from the ground up. They needed to streamline their content workflow and empower fan engagement to drive authentic storytelling. To achieve this, LAGC leveraged the AI-powered digital asset management platform from vendor ScorePlay.

The solution implemented by ScorePlay provided instant access to event content through features like facial recognition, allowing fans and creators to share media immediately. This turned attendees into active brand ambassadors and amplified LAGC's reach with authentic content. ScorePlay simplified the creative process, enabling the marketing team to focus on brand building and community engagement as they prepared for their league debut.

Los Angeles Golf Club

Kayla Green

CMO