Case Study: Gotham FC Boosts Partner ROI and Social Value with ScorePlay

How Gotham FC use ScorePlay for athlete and partner distribution, as the grow their online presence and visibility by leveraging their most important stakeholders

Gotham FC, a National Women's Soccer League (NWSL) team, sought to enhance their online presence and streamline their content distribution. They partnered with ScorePlay to find a more efficient way to manage and distribute their digital media assets, aiming to save time on manual tasks and better leverage their athletes and partners for storytelling.

ScorePlay provided a centralized media platform that served as a single source of truth for all departments. This solution automated and streamlined the distribution of assets, allowing the digital, marketing, communications, and partnerships teams to collaborate effectively. Using ScorePlay resulted in a 185% average increase in athlete posting and a 135% increase in social value. During a key playoff weekend, their content generated over 32 million impressions and $638k in social value, significantly boosting both their brand visibility and partner ROI.

Gotham FC

Ali Krieger

Captain