Case Study: Dallas Wings boost engagement and athlete content distribution with ScorePlay

How Dallas Wings use ScorePlay to index and store all their media assets, alongside the Athlete App, an embedded solution in all their media workflows

The Dallas Wings, a team in the WNBA, needed a more efficient way to index and store their media assets while also empowering their athletes to build their personal brands with quality content. They turned to ScorePlay and its media management platform, which includes the ScorePlay Athlete App, to centralize their digital assets and streamline distribution.

By implementing ScorePlay, the Wings gained a centralized content hub where over 26,000 assets were tagged and made easily searchable. The key solution was the ScorePlay Athlete App, which allowed players to instantly access and download personalized content. This led to measurable results including an 87% average increase in player posts, a 369% boost in engagement, a 224% increase in posts, and significant follower growth for both the team and its athletes, all contributing to a major increase in social media value.

Dallas Wings