Case Study: Hearts boosts athlete engagement and sponsor visibility with ScorePlay

Hearts - Customer Case Study

Hearts, a professional football club, sought to grow their online presence and boost fan engagement by better leveraging their athletes as marketing assets. They partnered with ScorePlay to utilize its dedicated Athlete App, a platform designed to simplify content distribution to players.

By implementing ScorePlay's solution, players gained immediate and easy access to professional content, which they posted more frequently on their social media. This strategy resulted in a 130% increase in club-related posting, a 180% increase in total photos posted, and a 70% increase in Instagram likes for a key player. ScorePlay also helped dramatically increase a shirt sponsor's visibility by over 180%, demonstrating massive value for the club's partners.

Hearts

Sven Houston

Head of Marketing