Case Study: Club Athletico Paranaense automates media asset management with ScorePlay

Athletico-PR use ScorePlay's platform to automate their media asset management with AI, so they can distribute to their players and partners easily and fast

Club Athletico Paranaense, a Brazilian football club, needed to upgrade its digital asset management to automate the classification and sharing of media with its athletes and partners. To solve this challenge, the club partnered with ScorePlay to implement its AI-powered media asset management platform.

ScorePlay's solution automated the tagging and organization of photos and videos using AI for facial and text recognition. This enabled the club to easily distribute content to athletes via an app and to partners automatically. The results were significant, including the production of 36,000 perfectly classified assets, 47 athletes and staff using the app, and over 3,000 player downloads within a few months, saving the club hundreds of hours of manual work.

Club Athletico Paranaense