Case Study: The Typeface Group generates better leads with ScoreApp

How marketing agencies generate leads with precision

The Typeface Group, a B Corp certified communications agency specializing in clean energy and housing, sought a more targeted and effective method for pre-qualifying leads and identifying client needs. They partnered with ScoreApp to enhance their lead generation precision.

Using ScoreApp, the agency implemented two tailored scorecards: the Marketing Scale Survey for client pre-qualification and the Lead Leak Analysis to identify communication gaps. This solution provided valuable feedback to their clients and allowed The Typeface Group to focus their efforts, resulting in a more compelling offering and an expected increase in lead conversion rates.

The Typeface Group

Polly Buckland

Owner-Founder