Case Study: Bunkie Life triples revenue with ScoreApp

Everyone loves the Bunkie Life

Bunkie Life, a Canadian company selling small prefabricated cabins, faced the challenge of managing a high volume of enquiries from potential customers who were intrigued but not yet ready to purchase their relatively unknown product. They needed a method to educate these leads, gauge their readiness to buy, and segment them effectively.

To solve this, they used a ScoreApp quiz titled "Are you ready for the Bunkie life?". This tool automatically segmented leads based on their quiz scores, allowing Bunkie Life to tailor its follow-up with targeted nurture campaigns or direct calls. The solution from ScoreApp delivered exceptional results: a 97% conversion rate on a campaign generating over 13,000 leads, contributing to year-on-year revenue tripling. Over 50% of all sales, equating to £3.5 million in 2021, were directly attributed to the ScoreApp.

Bunkie Life

David Fraser

CEO & Founder