Case Study: Vert Adventures launches an iconic stair-climb race with SCORE Mentors Berks and Schuylkill Cty

Vert Adventures - Customer Case Study

Vert Adventures, founded by Paul Sampson in Francis, Utah, is a stair-climb race organization that turned a personal fitness challenge into a business idea. As he worked to launch an event-based company, he needed guidance on testing the concept, identifying risks, and building a viable plan before going all in.

SCORE Mentors Berks and Schuylkill Cty helped by providing online workshops and mentorship from Simon Mahler, who created a virtual bootcamp to pressure-test the business before launch. With SCORE Mentors Berks and Schuylkill Cty’s support, Vert Adventures launched the Dallas Vert Mile in 2017, with a second event planned for January 2018, and the race earned recognition as one of the “16 Most Epic Races in the World” by theculturetrip.com.

Vert Adventures

Paul Sampson

Owner