Case Study: Unzicker achieves stronger branding and financial clarity with SCORE Mentors Berks and Schuylkill Cty

Unzicker - Customer Case Study

Elaine Unzicker of Unzicker, a chain-metal jewelry artist based in Ojai, California, turned to SCORE Mentors Berks and Schuylkill Cty when she became concerned about relying on juried shows for income and worried that online sales were shrinking that market. She also wanted help reaching the right customers and strengthening her business approach.

SCORE Mentors Berks and Schuylkill Cty helped Unzicker and her husband through marketing workshops, website and ecommerce strategy, financial tracking, and brand development. With guidance from SCORE Mentors Berks and Schuylkill Cty mentors, they improved their customer targeting, saved costs by maintaining their own website, used email and social media marketing, and built a clearer brand identity, which led to increased recognition and better financial accountability.

Unzicker

Elaine Unzicker

Owner